Skills and services
Marketing methodology, channel by channel
Each engagement starts with the campaign goal, then sets the channel strategy, performance targets, and reporting cadence that will show whether the work is moving toward it.
Channel strategy connects audience, message, and platform so each channel has a defined role in the plan rather than running in isolation.
Performance management keeps tracking tied to the stated goal. Brand alignment keeps creative, messaging, and tone consistent across every touchpoint the campaign uses.
Hands-on execution is paired with clear reporting and strategic oversight, so decisions stay visible to the team and results can be read without guesswork.
Core service areas
Three areas where I contribute most directly to a team’s digital marketing work.
Digital campaign management
Planning, launching, and managing paid and organic campaigns from goal definition through to reporting on what worked and why.
Acquisition strategy
Designing channel mixes and audience approaches aimed at acquiring the right customers efficiently, with performance tracked against the goal.
Content marketing
Developing content that supports the campaign’s message and channel role, with a focus on clarity, consistency, and measurable engagement.
Open to marketing roles, consulting, and project work
Reach out about a full-time position, strategic advisory, or a defined collaboration.